Unit 3 · Lesson 1• 3 min
The Real Goal of CX
Beginners try to 'win' CX. Pros use CX to load ammunition for their next speech.
Admissions > zingers
A clean 'yes' you can quote in your next speech is worth ten clever insults.
Speech-then-CX flow
Plan your CX questions to set up the EXACT lines you'll use in your refutation.
Quick Check
1. Main goal of CX:
Answer all 1 to check.
Takeaway
Win CX = walk away with a quote.